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Apple Music

Music.apple.com

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Apple Music is a music streaming service, letting customers open a specific playlist or track instantly with no account required to preview content.

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Apple Music Tap Interactions

Interaction: Play the in-store playlist

Trigger

Layerative touchpoint is tapped

Action

Apple Music playlist instantly opens on mobile device

Interaction details

A customer browsing a retail store taps the Layerative touchpoint and is instantly taken to the in-store playlist on Apple Music, letting iPhone users save it without switching apps.

Layerative

The physical layer for

interaction automation

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