Snapchat is a multimedia messaging platform popular for short-form video, filters, and disappearing content, widely used by younger audiences and event-driven brands.
Interaction: Follow on Snapchat
Trigger
Layerative touchpoint is tapped
Action
Snapchat profile instantly opens on mobile device
Interaction details
An event attendee or retail customer taps the Layerative touchpoint and is instantly taken to the business's Snapchat profile, ready to add or follow with a single tap.
Interaction: Unlock an event filter or lens
Trigger
Layerative touchpoint is tapped
Action
Snapchat camera with custom lens instantly opens on mobile device
Interaction details
An attendee at an event photo wall taps the Layerative touchpoint and is instantly taken to a custom branded Snapchat lens or filter created for that event or location.
Layerative
The physical layer for
interaction automation
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