WhatsApp Business lets companies message customers directly, with click-to-chat links that open a pre-filled conversation instantly on the customer's own WhatsApp app.
Interaction: Send a pre-filled WhatsApp message
Trigger
Layerative touchpoint is tapped
Action
WhatsApp chat instantly opens on mobile device
Interaction details
A customer at a retail counter or hotel front desk taps the Layerative touchpoint and is instantly taken to a WhatsApp chat with a message already typed, such as 'I'd like to make a reservation.'
Interaction: Request a callback via WhatsApp
Trigger
Layerative touchpoint is tapped
Action
WhatsApp chat instantly opens on mobile device
Interaction details
A passer-by at a closed shop front taps the Layerative touchpoint and is instantly taken to a WhatsApp chat with a pre-filled callback request, letting the business follow up once open.
Layerative
The physical layer for
interaction automation
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